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BECOME A SENTINEL

A Sentinel is a guard during peace and a soldier during war. Our team of sentinels are obsessed with guarding our clients against risk as well as shielding them as they pursue opportunities – making them win!

Join the team and grow to become a great Sentinel – strong in the service of our clients and communities, diligent, and effortlessly competent.

Under our shield, employees are constantly trained, recognized rewarded, and challenged with meaningful assignments.

OUTSOURCED MARKETING CONSULTANT

Terms of Reference:
Sentinel Africa Consulting is a leading Risk consultancy firm headquartered in Nairobi, Kenya, with operational branches in Uganda and Rwanda. Our primary focus is on Risk Management, serving clients across all sectors. As part of our 2025 strategic objectives, we aim to enhance our brand visibility and market share within our current markets and expand our influence in Ethiopia, Djibouti, Tanzania, and Botswana. 

We are seeking a skilled Marketing Consultant to partner with us to design and execute a comprehensive marketing plan that aligns with our business objectives and accelerates our growth. 

Objectives 

The primary objectives of this engagement include: 

  1. Enhancing the Company’s brand visibility across Kenya, Uganda, and Rwanda. 
  1. Growing market share within these markets and entering new regions: Ethiopia, Djibouti, Tanzania, and Botswana. 
  1. Developing and implementing a robust 2025 marketing plan. 
  1. Managing and optimizing the Company’s social media presence. 
  1. Providing actionable market insights and trends to inform business development activities. 

Scope of Work The Marketing Consultant will be responsible for the following activities: 

  1. Brand Growth and Market Expansion 
  • Develop a strategic branding initiative to enhance the Company’s market presence. 
  • Identify and implement strategies for market penetration in new regions (Ethiopia, Djibouti, Tanzania, and Botswana). 
  1. 2025 Marketing Plan 
  • Draft a comprehensive marketing plan for 2025, including campaigns, timelines, and budgets. 
  • Align marketing initiatives with business development and sales objectives. 
  1. Social Media Management 
  • Develop a content calendar and manage daily posts across platforms including LinkedIn, Twitter, Facebook, and Instagram. 
  • Run targeted social media campaigns to engage audiences and generate leads. 
  • Monitor social media metrics and provide Monthly and quarterly reports. 
  1. Market Insights and Trends 
  • Conduct market research to gather insights on competitors, customer preferences, and emerging trends. 
  • Provide quarterly reports on market dynamics to guide strategic decision-making. 

Deliverables: 

The Consultant is expected to deliver the following: 

  1. A detailed 2025 marketing plan, including an implementation roadmap. 
  1. Monthly social media performance reports and actionable recommendations. 
  1. Quarterly market insights reports with tailored business development suggestions. 

Duration and Timeline 

The consultancy engagement will run for a period of 1year. Milestones and deadlines will be agreed upon during the contract initiation phase. 

Requirements 

The ideal consultant should possess: 

  • Proven experience in marketing within the consulting or professional services industry. 
  • Expertise in social media management, content creation, and analytics. 
  • Strong knowledge of market dynamics in Kenya, Uganda, Rwanda, Ethiopia, Djibouti, Tanzania, and Botswana. 
  • Excellent strategic planning and execution skills. 
  • Strong communication and reporting abilities. 

Reporting and Coordination : The Consultant will report directly to the CEO. Regular updates will be provided through: 

  • Bi-weekly progress meetings. 
  • Monthly reports on activities and outcomes. 
  • Ad hoc consultations as required. 

Submission of Proposals  

Interested consultants are requested to submit the following: 

  • A detailed proposal outlining their approach, methodology, and timelines. 
  • A financial proposal including fee structure. 
  • References and case studies of similar past engagements. 

Application

Send your application to: [email protected]
Deadline: 31st January 2025

We are committed to recruiting the best qualified, best-fit personnel and to maintaining a pool of human resources according to the manpower requirement and planning of the company. We provide all our applicants with equal opportunities for employment. Job applicants are treated fairly and equally. Employment is offered only to the best qualified applicants with reference to their merits and abilities to meet the requirements of the jobs irrespective of whether they are referrals or direct applicants.

Sentinel Africa Consulting